Would Our Web Designer Sell Us A Junk Design?

Toxins just gathers dust
Web designers are in the business of advertising web designs. That is the first principle of business for your web design firm, as it is for many other types of businesses. There is nothing innovative here except that the whole purpose of a web site is to create internet business for the owner, and a site just gathering dust will never do that.

No one says that a web design needs to create network marketing for any business but it must connect with the business owner’s sector and engage that market. If the site doesn’t connect with this market it is just junk collecting dust. It may be a beautiful piece of work nonetheless it’s still collecting dust.

Part of this problem is your responsibility as small business owners. We didn’t go to a Web Design Los Angeles plus say, “I need a web site designed for my web current market. “

Instead, most small business owners say, “I need a web-site designed for my business. “

Our market doesn’t are concerned about us
The difference is about the focus our words create as well as intent that gives to a project. And when the focus is on our business it is not on our market. Thus, we end up with a little something we are thrilled with even though our market is not fascinated and doesn’t care.

What our market cares about can be their problem, not the looks of our web site. They could be recycled going to share our web site with others because it looks nice, but they will share when our business web site can help them and educates them about our industry and how they can make the best choice for their needs.

Are we being educated on this marketing options?
The chances are that our web designer doesn’t really want to go there. Instead they jump right in to giving people a good look at their portfolio and suggesting how they may possibly customize and come up with something totally original for us.

Plus our fault is that we go for this – not so sure any better.

But it’s not really our fault. We look at experts to get the best information and all too often we are talking to a reliable that has a conflict of interest. This is where the web designer is advising us all about the very product they sell. We may never have clear information about what all our choices are.

Such as:
If the conversations never touches on the low cost, or no price tag, of “Pull Marketing” then we are not getting all of the on the market choices.

If the conversations never come around to dealing with the differences between a demographic market and a virtual markets then we are not seeing our real needs.

Should the conversations never get around to discussing how to define an advertising profile for our web market (not just guessing concerning our virtual market) then we are not getting to use the perfect of what a web site can offer our business.

And there are even more if’s that the web design industry does not talk about. Web designers shouldn’t talk about our market other than to ask us to describe these folks. It is so much easier for them to design something for us. So a lot of small business owners end up with a beautiful site that is headed for the small bit pile from day one.

To design for our web market your design firm would need to know how to discover things about our exclusive market that even we don’t know. They would need to know with regards to virtual markets and why they are different. Web designers want to find out our market’s shopping habits, what our market valuations the most and which values we have in common with our promote. But web designers, trendy or not, don’t give us any of the following.